What if Love was your most powerful business metric?

A bold, actionable framework for leaders ready to build organizations that both perform and uplift.

A New Bottom Line.

Love as a KPI introduces a pragmatic framework for leaders who want to drive results without compromising humanity. It positions love—not as sentiment, but as a measurable standard for how organizations engage, support, and impact people.

The book challenges conventional metrics by revealing a critical gap: while businesses depend on people to act in their favor, they often overlook how their systems, decisions, and cultures affect those same individuals.

By shifting from transaction-based measures to transformation-based outcomes, leaders can unlock deeper retention, stronger advocacy, and longer-term value creation.

Designed for executives, operators, and changemakers across sectors, Love as a KPI offers a clear methodology and actionable tools to align leadership behavior, team culture, and business systems with a more effective standard of success.

Who this book is For

If you care about performance and people, this book is for you.

  • C-suite & Founders

  • People & Culture Leaders

  • Product & Customer Experience Teams

  • Nonprofit & Education Leaders

  • Values-Driven Entrepreneurs

  • Change-Agent Students

  • Emerging Leaders

MEET THE AUTHOR

Utibe Bassey is a business leader, speaker, and author challenging conventional metrics of success. With experience across industries, continents, and company sizes, she helps organizations align humanity with high performance.