ABOUT
I'm Utibe: a practitioner, writer, speaker, and advisor on a mission to change how leaders define success.
For too long, we've accepted a false choice: either you drive results or you care for people. Either you're strategic or you're human. Either you win or you're kind.
I don't believe that.
I believe the leaders who win long-term are the ones who redefine success to include the success of the people producing the results. I believe love isn't a liability in business. It's a competitive advantage. And I believe it can be assessed, managed, and improved just like any other performance metric.
That's why I created Love as a KPI: a framework that teaches leaders how to operate in a way that earns discretionary effort, deepens commitment, and drives sustainable results without burning out the people who make it all possible.
Where did these perspectives come from?
Observations
Patterns I kept seeing in leadership behaviors and their outcomes. The leaders people ran toward versus the ones they ran from. The decisions that built momentum versus the ones that killed it..
Intrinsic Perspective
A deep conviction that excellence and human thriving don't have to conflict. That the best work happens when people feel valued, not extracted from.
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Experience in the Wild
Personal experience as a consumer, community member, colleague, and leader. I've been on the receiving end of decisions that depleted me and decisions that inspired me. I know the difference, and I know which ones I want to make.
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This work didn't start in a classroom or a theory. It started in the real world, watching what actually works and what quietly destroys good organizations.
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Research
Insights from studies on customer loyalty, employee engagement, and what actually drives people to stay, advocate, and give their best work.
Three Things I believe
Business plays a significant role in how people are left each day.
NO.1
Every interaction leaves people either more committed or more depleted. Depleted people don't innovate, stay, or advocate. Commitment is renewable when people feel valued.
Sustainable business success is an inside job.
NO.2
The best marketing can't fix a product people don't love. The best perks can't fix a culture people don't trust. If you want sustainable growth, start with how you leave the people closest to the work
The real bottom line is how we leave people.
NO.3
Revenue matters. Efficiency matters. But if you build those by eroding trust or burning out talent, you're building on sand. The organizations that last measure success not just by what they produce, but by how they leave the people who produce it.
