ABOUT
I’m Utibe: a practitioner, writer, speaker, leader and advisor
I am on a mission to enable, equip and empower generations of love-led business leaders to stand boldly in their conviction to base business leadership on loving people.
I am solving for a world where leaders of organizations are primarily driven by LOVE for the people that their organizations impact.
Utibe Bassey is Vice President of Customer Experience at Dominion Energy, where she leads customer strategy, service, and revenue management for over 7 million electric and gas customers. With more than 20 years of experience spanning technology, energy, financial services, hospitality, and e-commerce, she has worked at every level from startups to global corporations of 50,000+ employees.
She is the creator of Love as a KPI, a leadership platform built on the premise that when organizations are driven by love for people, employees, customers, and communities’ they achieve stronger financial, strategic, and operational outcomes.
Her expertise spans strategy, operations, leadership development, innovation, and experience design, and she has been recognized as a trusted voice on leadership and human-centered business. Utibe is frequently invited to speak at events and has been described as “an intentional leader who inspires others to strive for more” and “a role model whose wisdom makes an impact.”
Utibe holds a BSc in Management Information Systems from Central Connecticut State University and an MBA from the Kellogg School of Management, Northwestern University. She also serves as an advisor to founders and leaders on building mission-driven businesses and human-centered innovation.
Where have these perspectives come from?
Observations | This work, Love as a KPI, has been derived from what I witnessed personally. I’ve tracked the domino effect that begins when a manager berates an individual employee before a team, and then watched it crash down on a wide range of people beyond that team.
Research | I’ve also reviewed innumerable research reports on what drives customer, employee and even community loyalty and advocacy and gleaned clear patterns.
Intrinsic Perspective | I draw on my own personal wiring: my propensity to bridge head and heart is evident in not just what I have done but how I have operated over two decades. I am motivated to drive business results and believe excellence is the only option AND I know those don’t have to come at the cost of the thriving of people.
Studies | I am also a lifelong student of humanity, infinitely curious about what shapes thinking, behavior and the true impact of decisions we make.
Experience in the Wild | And of course, I have been a recipient of business impact as a consumer, community member and a colleague. These perspectives have been the most informative in understanding the role Love (or lack of it) plays in business outcomes.
Three Things I believe
NO. 1
Business Plays a Significant Role…
in the way people are ‘left’ each day. Beyond products, services, or employment, businesses are the most powerful conduit for fostering humanity—or diminishing it
NO. 2
Sustainable Business Success…
much like sustainable personal success, is an inside job
NO. 3
The Real Bottom Line...
is how we are leaving people as a result of their interaction with our organization
