What if Love was your most powerful business metric?
A bold, actionable framework for leaders ready to build organizations that both perform and uplift.
BOOK OVERVIEW
Love as a KPI introduces a measurable management system for leaders who refuse to choose between results and humanity.
This book redefines love as a decision-making standard and performance construct that drives retention, loyalty, innovation, and sustainable growth.
It challenges the idea that optimizing for outputs is enough. You'll learn how to measure and manage commitment, the fuel that makes everything else possible.
The book reveals:
Why traditional metrics miss what drives performance: people who choose to give discretionary effort
How to operationalize love through four levers (Leadership, Offerings, Value, Engagement)
The five indicators that make love observable and improvable (Empathy, Grace, Generosity, Truth, Sacrifice)
How redefining success to include people transforms decision-making, culture, and results
This is a system you can implement immediately, whether you're leading a team, building a product, designing policy, or running an organization.
When you finish this book, you'll be more equipped to build organizations where people thrive and performance follows.
The Surprising Strategic Advantage of Great Companies
Who this book is For
This book is for leaders who know there's a better way
C-Suite Executives & Founders
You're building a legacy, not just a quarter. You want to lead in a way that inspires commitment, retains top talent, and creates a culture where people choose to stay and build.People & Culture Leaders
You know retention isn't a perk problem. You need a framework that helps leadership make better decisions, the kind that reduces turnover and builds genuine engagement.Product & Customer Experience Teams
You're building products people use every day. You know great design goes beyond function. It's about how people feel when they interact with what you've built. You want to create experiences users choose and recommend.Nonprofit & Education Leaders
You're mission-driven, but resources are tight and burnout is real. You need a way to sustain commitment in environments where people give everything and often get little in return.Values-Driven Entrepreneurs
You started your business to do something meaningful. You refuse to build it by depleting people. You need a framework that proves love and performance aren't opposites.Emerging Leaders
You're early in your career but already feeling the tension between "get results" and "care for people." You want to learn how to do both before bad habits set in.Students & Early-Career Professionals
You're entering the workforce with high expectations and low tolerance for toxic leadership. You want to lead differently from the start.
Meet The Author
Utibe Bassey
Business leader, speaker, and author helping leaders align humanity with high performance.
Utibe has spent years observing, researching, and practicing what separates leaders people choose to follow from leaders people simply endure. Through Love as a KPI, Utibe provides a measurable framework that makes love operational, not aspirational, and shows leaders how to build organizations where commitment is renewable and results are sustainable.
Leader Perspectives on Love as a KPI