Love as a KPI challenges the way we think about success in business. For too long, organizations have measured performance primarily by financial returns and efficiency while overlooking the most powerful driver of lasting impact: how people are left as a result of their interactions with the organization. Customers, employees, investors, suppliers, and communities are not mere inputs to transactions. They are stakeholders whose loyalty, trust, and advocacy determine long-term outcomes for any organization.

In this book, Utibe Bassey argues that love, defined as the outcome of the perspective, posture, and practice that prioritize the true needs and betterment of others, belongs at the center of business strategy. Through research, case studies, and practical tools, Love as a KPI equips leaders to operationalize love across their organizations.

For executives, entrepreneurs, and managers, it offers both a perspective shift and a playbook, showing how love drives loyalty, reduces risk, fuels innovation, strengthens resilience, and builds organizations that stakeholders commit to for the long term.